Content Marking Executive
Bright
Contract
On-site
Duleek, Ireland, Ireland
Who are we?
At Bright, we've engineered cutting-edge software for accounting, payroll, tax, and practice management. We've assembled a team of top talent and stand ready to lead the industry with our superior software solutions and unparalleled customer support.
We're brilliant people creating brilliant software! Join us in our mission to create brilliant software that empowers businesses to reach new heights.
Our Products:
Our award-winning software helps small businesses and accountants across Ireland and the UK manage their payroll, accounts and HR practices. We take the headache out of business management and provide cost effective, real solutions to accountants and business owners.
The Role:
As a Content Marketing Executive, you will be responsible for creating and implementing content marketing strategies to promote our Bright brand, engage with our target audience, and drive customer acquisition and retention. You will play a crucial role in developing compelling content across various channels, such as websites, blogs, social media, email campaigns, and more. Your expertise in content creation, storytelling, and digital marketing will be essential in effectively communicating our Bright message and generating leads.
Key Responsibilities
Content Strategy and Planning:
- Develop and execute content marketing strategies aligned with overall marketing objectives.
- Conduct research on industry trends, target audience, and competitors to inform content strategy.
- Identify content gaps and opportunities and propose ideas to improve content effectiveness.
- Collaborate with the marketing team to align content with the Bright brand messaging and campaigns.
- Define key performance indicators (KPIs) and metrics to measure the success of content marketing efforts.
Content Creation and Optimisation:
- Create high-quality and engaging content for various channels, including blog articles, website copy, social media posts, email newsletters, videos, infographics, and more.
- Ensure consistency in brand voice, style, and tone across all content.
- Optimise content for search engines (SEO) to improve organic visibility and website traffic.
- Conduct keyword research and implement SEO best practices in content creation.
- Collaborate with designers, videographers, and other team members to create multimedia content.
Content Distribution and Promotion:
- Develop distribution plans to maximise the reach and engagement of content.
- Utilise social media platforms, email marketing, influencer partnerships, and other channels to distribute and promote content effectively.
- Monitor content performance, analyse data, and make data-driven decisions to optimise content distribution strategies.
- Engage with online communities, respond to comments, and foster conversations around our content.
- Stay up to date with content marketing trends, emerging platforms, and new distribution channels.
Analytics and Reporting:
- Track, measure, and analyse the performance of content marketing initiatives.
- Use analytics tools to generate reports and insights on content engagement, conversions, and ROI.
- Identify areas for improvement and implement strategies to enhance content effectiveness.
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Provide regular reports and presentations to stakeholders on content marketing performance.
Benefits
What will you get?
- Competitive salary
- Performance based bonus
- 25 days annual leave
- Health Insurance
- Company pension
- Company events
- free food onsite
- On-site parking
- Referral programme
- Sick pay
- Wellness programmes